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Age-Defying Balm Stick
Smooths fine lines, brightens dark circles & restores elasticity. In seconds.
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We Were Done Being Ignored.
No More Compromises.
Most foundations were never designed for mature skin. They sit on top. They crease. They oxidize. And the shade? Always a compromise.
JAADE Paris was created to end that. Micro-adaptive pigments read your skin's pH to create your exact shade in seconds. Hyaluronic Acid and Hydrolyzed Collagen treat your skin while they cover it.
Coverage that looks like skin. Feels like skincare. Lasts 12+ hours. This is what foundation should have always been.
Skin-Adaptive Foundation Stick
BORN IN 2024
TRUSTED BY 11,420+ WOMEN
DELIVERED WORLDWIDE
30 DAYS. ZERO RISK.
What Makes Us Different
Adapts to You : One formula. Every skin tone. No shade guessing ever. JAADE's micro-adaptive pigments read your skin's pH and match your exact tone in seconds.
Treats While It Covers : Hyaluronic Acid, Collagen, Niacinamide. Skincare and foundation in one swipe. Your skin looks better at 6pm than it did at 8am.
Built to Last 12+ hours. No creasing. No oxidizing. No touch-ups. Apply once and forget it's even there.
Meet the Women Behind JAADE
Five women. One shared frustration. And the decision to build what the beauty industry refused to.
Claire, Co-founder & CEO
"I walked out of a Sephora empty-handed for the last time. That day, JAADE started."
Sophie, Co-founder & Product Director
"I spent 15 years formulating beauty products for everyone else. It was time to finally formulate for us."
Marie, Co-founder & Head of Science
"Korean skincare changed my skin at 44. I knew that technology belonged in a foundation."
Nawel, Co-founder & Brand Director
"Every campaign I worked on ignored women over 45. I got tired of being invisible in my own industry."
Ashley, Co-founder & US Market Director
"American women are the most powerful consumers in beauty. Nobody was making products for them. We changed that."
Their Words, Not Ours.
Your Skin Has Been Patient Long Enough.
You've tried the rest. Foundations that crease, oxidize, and never quite match. JAADE was built to end that : one swipe, your exact shade, all day. If it doesn't change the way you see foundation, we'll refund every penny. No hoops. No questions.